EFP Brief No. 52: Austrian Tourism 2015

In 2004 tourism in Austria contributed 6.4 % of the nations GDP equivalent to €15.26B. This number however fails to capture the complexity of this economic sector. Just as for any sector a strategic plan is needed to focus efforts on the needs, risks and opportunities for the future. For these reasons the Austrian Tourist Agency initiated a series of scenario workshops and processes to explore plausible future developments.

EFMN Brief No. 52 – Austrian Tourism 2015